The SaaS Growth Metrics Calculator

Calculate key metrics to analyze your SaaS business performance and growth potential.

Input Data

Monthly Leads ℹ️

How many leads do you generate per month?

Cost Per Lead ($) ℹ️

What is your average cost to acquire a lead?

Leads Conversion Rate Tier 1 (%) ℹ️

What percentage of leads convert to customers for tier 1?

Leads Conversion Rate Tier 2 (%) ℹ️

What percentage of leads convert to customers for tier 2?

Leads Conversion Rate Tier 3 (%) ℹ️

What percentage of leads convert to customers for tier 3?

Average Lifetime Length In Months ℹ️

What is the average lifetime length of a customer in months?

Monthly Subscription Price Point Tier One ($) ℹ️

What is the price point for tier one of your subscription?

Monthly Subscription Price Point Tier Two ($) ℹ️

What is the price point for tier two of your subscription?

Monthly Subscription Price Point Tier Three ($) ℹ️

What is the price point for tier three of your subscription?

Target MRR ($) ℹ️

What is your target Monthly Recurring Revenue?

Monthly Churn Rate (%) ℹ️

What is the percentage of customers who cancel their subscription each month?

Key SaaS Metrics

Required Users to Hit Target MRR ℹ️

Users Lost per Month ℹ️

New Users Needed per Month ℹ️

New Users From Leads (Per Month) ℹ️

Customer Acquisition Cost (CAC) ℹ️

LTV SaaS Only ℹ️

Projected MRR for Tier 1 ℹ️

Projected MRR for Tier 2 ℹ️

Projected MRR for Tier 3 ℹ️

Projected MRR for All Tiers ℹ️

Annual Subscription Price Tier 1 ℹ️

Annual Subscription Price Tier 2 ℹ️

Annual Subscription Price Tier 3 ℹ️

Projected Revenue Metrics

Total Projected MRR ℹ️

Total Projected ARR ℹ️

Project Exit (Low) - 5x ARR ℹ️

Project Exit (Mid) - 7x ARR ℹ️

Project Exit (High) - 10x ARR ℹ️